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	<title>Creative Storefront&#187; Tim Johnson</title>
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	<link>http://creativestorefront.com</link>
	<description>Where Creatives Shop for Ideas</description>
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		<title>CS Logo Type Study (how to brand ourselves)</title>
		<link>http://creativestorefront.com/how-to-brand-creative-storefront/</link>
		<comments>http://creativestorefront.com/how-to-brand-creative-storefront/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 19:56:54 +0000</pubDate>
		<dc:creator>Tim Johnson</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Services]]></category>
		<category><![CDATA[Graphic design]]></category>
		<category><![CDATA[Logo]]></category>

		<guid isPermaLink="false">http://creativestorefront.com/?p=267</guid>
		<description><![CDATA[I have been thrilled to be a part Creative Storefront and be able to garner tips, tricks and advice and perspective from all the great talent that has showed up.&#160; However being from a graphic design background I just couldn&#8217;t sit back and not contribute to the branding and design of the site. I mean [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-268" title="Creative Storefront Logo Type Tests" src="http://creativestorefront.com/wp-content/uploads/csFeatureArt1.jpg" alt="Creative Storefront Logo Type Tests" width="600" height="250"/></p>
<p>I have been thrilled to be a part Creative Storefront and be able to garner tips, tricks and advice and perspective from all the great talent that has showed up.&nbsp; However being from a graphic design background I just couldn&#8217;t sit back and not contribute to the branding and design of the site. I mean what is &#8220;Glow Theme&#8221;? So (w/ apologies to Zoey Setiawan) I have done some type / logo studies that I am posting here in hopes that they generate some discussion among our members and players.</p>
<p>These are quick studies in script fonts, scale and emphasis of the operative word. When I think of Creative Storefront I keep coming back to the strip mall, aluminum door and window frames with the templated style signage in front. Think sheet metal, cables and house paint.</p>
<p>The last 4 are using a German utilitarian font <a target="_blank" href="http://new.myfonts.com/fonts/adobe/din-schriften/">Din Schriften</a>. These work the best for me as they are clean, simple, clear and the font treatments lends itself to variety of signage and background treatments.</p>
<p>The very last one works best overall for me. I can see the background treatment being easily extended and/or tweaked to work through out site as headers and buttons.</p>
<p><img class="alignleft size-full wp-image-269" title="CS Logo Type Study 1" src="http://creativestorefront.com/wp-content/uploads/csLogoTypeT1.jpg" alt="CS Logo Type Study 1" width="400" height="304"/></p>
<p><img class="alignleft size-full wp-image-270" title="csLogoTypeT2" src="http://creativestorefront.com/wp-content/uploads/csLogoTypeT2.jpg" alt="csLogoTypeT2" width="400" height="282"/></p>
<p><img src="http://creativestorefront.com/wp-content/uploads/csLogoTypeT3.jpg" alt="cs Logo Type Study 3" title="cs Logo Type Study 3" class="alignleft size-full wp-image-271" width="400" height="285"/></p>
<p><img src="http://creativestorefront.com/wp-content/uploads/csLogoTypeT4.jpg" alt="cs Logo Type Study 4" title="cs Logo Type Study 4" class="alignleft size-full wp-image-273" width="267" height="400"/></p>
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